"142 businesses. 38 murals. 12 festivals. One city worth showing up for."
Local Businesses
Commissioned Murals
Annual Festivals
Funds Stay Local
Where does the money actually go?
Every dollar given to Hearth is allocated through a public ledger reviewed by the city's independent audit committee. Sixty-two cents of every dollar funds direct programming — festival stages, mural commissions, walking tour guides. Eighteen cents maintains the city's cultural infrastructure: the plaques, the signage, the archive. The remaining twenty cents covers operating costs. We publish the full breakdown every quarter at hearth.city/ledger, because vague promises are not how you earn a neighbor's trust.
Marcus Webb painting the Elm Street underpass mural, commissioned through Hearth — February 2025.
What happened with last year's funds?
In 2025, Hearth raised $214,000 from 1,847 donors. That funded the Riverside Summer Festival (attendance: 12,400), restored the bronze plaques on seven cornerstone buildings, and commissioned six new murals including the Elm Street underpass piece that's been photographed over 4,000 times on social media. The Millbrook Family Bakery — open since 1972 — received a storefront restoration grant that kept their windows fogged and their cinnamon rolls on the counter for another year. We sent every donor a physical postcard of the mural they helped fund.
Riverside Summer Festival 2025 — 12,400 attendees, funded entirely through Hearth donors.
Can my business get recognized?
Yes — and recognition at Hearth means something more than a logo in a footer. Business sponsors are named on the physical structures they fund: the stage banner, the mural plaque, the tour program. Your name appears on hearth.city/sponsors with a direct link to your business. You're invited to the annual Cornerstone Dinner, where the city's longest-running business owners, the muralists, and the docents all share the same room. Sponsorship starts at $500 and scales with impact. We match every sponsor with the project that fits their story — a bakery doesn't sponsor a tech summit, they sponsor a neighborhood food walk.
Sponsorship tiers
- $500 · Mural Wall Credit
- $1,000 · Festival Stage Banner
- $2,500 · Cornerstone Patron — named on city archive
Millbrook Family Bakery — Hearth storefront restoration grant recipient, 2025.
Is this tax-deductible?
Hearth is a registered 501(c)(3) nonprofit organization (EIN: 47-2891034). All contributions are tax-deductible to the full extent permitted by law. You'll receive an email receipt within minutes of your donation, formatted for your tax records. If you're donating on behalf of a business, our team can provide a formal contribution letter for your accountant within 48 hours — just email receipts@hearth.city with your business name. We've made this as clean as the filing itself, because your CPA's time is worth something too.
The downtown corridor Hearth funds — every cornerstone has a story, every story has a sponsor.
A bench in the town square. A coffee going warm.
Every dollar you give
keeps the lights on.
Join 1,847 donors who backed their city last year. It takes two minutes and your zip code.